Using 2.6 billion geolocated social-media posts (2014-2022) and a fine-tuned generative language model, we construct county-level indicators of life satisfaction and happiness for the United States. We document an apparent rural-urban paradox: rural counties express higher life satisfaction while urban counties exhibit greater happiness. We reconcile this by treating the two as distinct layers of subjective well-being, evaluative vs. hedonic, showing that each maps differently onto place, politics, and time. Republican-leaning areas appear more satisfied in evaluative terms, but partisan gaps in happiness largely flatten outside major metros, indicating context-dependent political effects. Temporal shocks dominate the hedonic layer: happiness falls sharply during 2020-2022, whereas life satisfaction moves more modestly. These patterns are robust across logistic and OLS specifications and align with well-being theory. Interpreted as associations for the population of social-media posts, the results show that large-scale, language-based indicators can resolve conflicting findings about the rural-urban divide by distinguishing the type of well-being expressed, offering a transparent, reproducible complement to traditional surveys.

Choices made by individuals have widespread impacts--for instance, people choose between political candidates to vote for, between social media posts to share, and between brands to purchase--moreover, data on these choices are increasingly abundant. Discrete choice models are a key tool for learning individual preferences from such data. Additionally, social factors like conformity and contagion influence individual choice. Traditional methods for incorporating these factors into choice models do not account for the entire social network and require hand-crafted features. To overcome these limitations, we use graph learning to study choice in networked contexts. We identify three ways in which graph learning techniques can be used for discrete choice: learning chooser representations, regularizing choice model parameters, and directly constructing predictions from a network. We design methods in each category and test them on real-world choice datasets, including county-level 2016 US election results and Android app installation and usage data. We show that incorporating social network structure can improve the predictions of the standard econometric choice model, the multinomial logit. We provide evidence that app installations are influenced by social context, but we find no such effect on app usage among the same participants, which instead is habit-driven. In the election data, we highlight the additional insights a discrete choice framework provides over classification or regression, the typical approaches. On synthetic data, we demonstrate the sample complexity benefit of using social information in choice models.